Art direction for Beauty Pie.
Overseeing all imagery, working from concept development through to delivery.
Including campaigns for new product launches and art direction on a 3-week model shoot, refreshing ecom imagery.
Art direction for Rose Inc
Campaigns, social, ecommerce, pop-ups and gift box packaging.
A commitment and campaign for women’s sport both on and off the playing field.
The campaign heroes the rising stars of the sports world.
Creative and art direction for Magnum social.
Redefining the look, feel and tone of Magum’s social platforms with luxury, fashion-inspired content. The brands Instagram following increased by 230% in 4 months and the work was dubbed Best In Class by Facebook for a Global Brand Partner.
Never Stop Playing, a digital campaign for Magnum.
A world where the fun never stops, with a series of standalone scenarios that were carefully choreographed to each connect with the frame before. This formed a vertical narrative that unfolds through user interaction and linked to a competion and the TVC. Each scenario also worked as stand-alone GIFs for social.